Find pipeline.
Build target lists, research accounts, identify design partners, surface warm paths, and prioritize who matters first.
NOW IN PRIVATE BETA
An autonomous
AI co-worker
that actually does the work.
Coco handles GTM work for you, from account research and outreach to CRM cleanup and execution. You set the goal. Coco does the work; you stay in control of every external action.
coco coworking ai / max.mustermann@example.de
Find Berlin-based B2B SaaS founders who fit our ICP and draft 3-part, multi-channel outreach. Once approved — send them.
MM
Plan · waiting on you
Here's the plan. I'll only run it with your approval.
Research5 companies · deep
Find contacts1–2 per company
Draft emails & LinkedIn5 personalized
Est. credits~132 cr
Anything you want changed before I start
ACTIVITY
Last 24h
Creditsresets Aug 1
840/ 1,000
Enriched 12 HubSpot contacts
8 cr · 2m ago
?
Waiting: draft outreach (5)
~32 cr · needs approval
Scheduled: Berlin ICP refresh
every Monday · 9am
Every external action approved by you.
YOUR TOOLS · YOUR WORKFLOW · YOUR CONTROL
CONNECTS WITH
HubSpotGmailSalesforceApolloLinkedInSlackNotionLinearAttioClayOutreachSheetsZoomCalendlyStripeHubSpotGmailSalesforceApolloLinkedInSlackNotionLinearAttioClayOutreachSheetsZoomCalendlyStripe
The thesis
GTM isn't
a software problem.
It's an execution problem.
Most teams already have the stack: a CRM, marketing automation tools, an email tool, enrichment, call recordings, Slack, a spreadsheet somewhere, and too many tabs.
What's missing isn't another dashboard. It's someone to do the repetitive, detail-driven work that drives revenue — buying ads, researching accounts, drafting first touches, cleaning dead records, fixing follow-up gaps, and keeping the system moving.
Coco is that co-worker. It works inside the tools you already use, runs on credits instead of headcount, and asks before anything leaves your account. You keep the judgment. Coco handles the execution.
How it works
You set the goal.
Coco handles the execution.
01
Tell Coco what you want done.
In plain English. "Find 20 design partners." "Draft a product update." "Prepare an email to my marketing contacts." "Draft follow-ups for my inbox." "Research these accounts and tee up outreach."
02
Coco proposes a plan.
You see the shape of the work up front — what it will do, how long it should take, and what it will cost in credits.
03
Approve external actions before they happen.
Nothing gets sent, written, spent, or changed outside Coco without your explicit approval. Reusable guardrails for trusted workflows are the roadmap, not a hidden bypass.
04
Coco runs it and reports back.
Every action is logged, every credit is tracked, and every output links back to what happened. You get the leverage without losing control.
AUTOMATION WITH GUARDRAILS
Approve the action today. Define the pattern next.
“Coco starts with explicit approval for every external write. The roadmap is reusable guardrails for workflows you have already reviewed and trusted.”
The Agentic Flywheel
Grounding framework
0Onboarding
Coco
Agentic Flywheel
01Strategy Definition
02Workflow Design
03Review & Approval
04Execution
05Feedback Loop
06Autonomy
Coco starts grounded in your world — your domain, your GTM playbooks, your operating model. Then it runs the same loop on every job: set the strategy, design the workflow, get your approval, execute, and learn from the result. Each turn sharpens the next, so the work that needs your sign-off today can run inside your guardrails tomorrow.
What it actually does
Coco is not a narrow GTM tool. It is an AI co-worker built to take on the messy, repetitive, high-leverage work that sits between strategy and execution, across teams, roles, and levels.
Ask Coco things like: “Find 20 design partners.” “Draft a product update.” “Research these accounts and tee up outreach.” “Draft follow-ups for my inbox.”
What Coco can take off your plate.
Write outreach.
Draft first touches, LinkedIn notes, intro requests, and follow-ups in your voice, grounded in real context.
Run follow-through.
Draft reply suggestions, queue next steps, close follow-up gaps, and keep momentum from quietly dying in your inbox.
Keep CRM honest.
Flag stale deals, deduplicate contacts, fill missing fields, and surface the work your pipeline quietly drops.
Support sales execution.
Prep meetings, suggest next steps, highlight deal risk, and handle the assistant-style work that steals selling time.
Launch growth work.
Research audiences, segment lists, prep campaigns, write to marketing contacts, and get GTM work ready for approval.
Keep systems moving.
Route leads, update lifecycle stages, maintain workflow logic, and keep operations from slowing down.
Keep strategy moving.
Spot weak points, recommend new plays, and turn ideas into operational changes aligned with what works.
Do the busywork.
Drafting updates, cleaning dead records, fixing follow-up gaps, and handling the GTM work no one quite gets to.
Trust model
Starts with approval. Guardrails come next.
Coco is built around a simple rule: it can read the context you approve, reason deeply, and prepare the work — but it can't send, write, or spend without your explicit approval at the start. Once a workflow is approved and working well, you can let Coco run it autonomously within the guardrails you define. You get automation where it's useful and control where it matters.
0
External actions taken without approval
100%
Actions logged & reviewable
SOC 2 in progress·EU data residency·Your keys, your data
Anatomy of an approval
EMAIL
Send 5 outbound emails from max.mustermann@example.de
via Gmail · 5 recipients · 32 credits
You reviewed all 5 drafts
Edited subject line on #3
Approved · 2:14pm
Coco sends only this approved batch
Today: explicit approval for every external write. Roadmap: reusable guardrails for trusted patterns.
What teams use Coco for
Anything GTM that shouldn't require another hire.
Find the right people and start the right conversations.
Coco researches accounts, identifies design partners, builds target lists, and tees up outreach grounded in real context.
Keep execution from slipping through the cracks.
Coco drafts follow-ups, catches stale deals, cleans CRM drift, fixes routing gaps, and keeps the operational work moving.
Handle the work between strategy and results.
From buying ads and writing campaign drafts to emailing marketing contacts and keeping systems aligned — Coco picks up the GTM work no one quite gets to.
Pricing
Pay for the work, not another seat.
Credits are a unit of Coco's effort. Every action shows its cost up front, so you always know what the work is worth before you approve it.
Beta
Private
Starter access for approved beta users.
- Core GTM workflows
- Connect the tools you already use
- Starter credits during onboarding
Most teams
Founder
$40/ month
For heavier usage after beta access is approved.
- Larger monthly credit allowance
- Unlimited tool connections
- Custom voice training
- Roadmap: scheduled runs and watchers
Team
Custom
For GTM teams of 3+. Pooled credits, shared memory.
- Shared ICP + playbooks
- Admin audit trail
- SOC 2 / DPA on request
- Dedicated onboarding
Starter beta credits are for:
credits tracked
Account research briefs
Outreach drafts or follow-ups
CRM records cleaned or enriched
Target list or design-partner searches
Meeting prep packs or next-step suggestions
Workflow checks, routing fixes, or follow-up sweeps
Approved beta users get starter credits during onboarding. Coco shows credit estimates before work runs, so you can decide what is worth approving before anything external happens.
explicit approval first
Coming in phase 2
A CRM and marketing automation suite — native to Coco.
Coco doesn't require a CRM to be useful. And if you don't already have a stack you love, we won't force you to buy one. Phase 2 includes a native CRM and marketing automation suite built around the same model: the system prepares the work, you stay in control, and external actions stay approval-gated.
Start by connecting the tools you already use. Grow into a native system when you're ready.
Contact and company records
Pipeline tracking and lifecycle stages
Email sequencing and campaign execution
Quoting and invoicing
Forms, lists, and segmentation
Marketing automation tooling
Routing, workflow logic, and follow-up automation
Shared context for Coco to operate with even more precision
FAQ
Questions you might reasonably have.
Does Coco send emails on its own?+
No. Coco can research, draft, queue, and prepare the work, but every external action — sending emails, writing to your CRM, spending credits on execution — requires your explicit approval. Reusable guardrails for trusted workflows are on the roadmap.
What data does it see?+
Only the tools you connect and the scopes you grant. Coco reads what it needs to complete the work you asked for, and you can audit or revoke access at any time.
How is this different from an AI SDR?+
AI SDRs are built to spray volume. Coco is built to do real operational work well — research, drafting, follow-up, CRM hygiene, prioritisation, execution support, and system upkeep. Think co-worker, not cannon.
Can I use Coco with my existing stack?+
Yes. Coco connects to tools like HubSpot, Salesforce, Gmail, Apollo, LinkedIn, Clay, Outreach, Slack, and more. If your stack is missing something, tell us — new integrations ship quickly.
Where do credits go if I don't use them?+
During the beta, credits are there to make Coco's effort visible before work runs. We show estimates up front and track usage after approval, so you can decide what is worth spending credits on.
What kind of work can Coco actually do?+
The short answer: almost anything operational across GTM. Research accounts, find design partners, draft outreach, write follow-ups, clean dead records, fix routing gaps, prep meetings, suggest next steps, buy ads, email marketing contacts, and keep the system moving. If it's messy, repetitive, execution-heavy, and sitting between strategy and results, Coco is probably a good fit.
Is Coco just for outbound?+
No. Outbound is one use case, not the product boundary. Coco can help with sales follow-through, CRM hygiene, lifecycle management, campaign execution, GTM operations, and the maintenance work that usually gets dropped between teams.
Who is Coco actually for?+
Founders, GTM leaders, RevOps teams, SDRs, AEs, marketers, and operators who are tired of fragmented tools and labor-heavy execution. Coco is designed to work across teams, roles, and levels because it's built around doing GTM work, not serving one job title.
Do I need a CRM to use Coco?+
No. Using Coco without a CRM is easy — you can start with the tools you already have. If you don't already have a stack you love, the Phase 2 roadmap includes a native CRM and marketing automation suite built around the same model: Coco prepares the work, you stay in control, and external actions stay approval-gated.
What does "automation with guardrails" actually mean?+
Today it means explicit approval before every external send, write, or spend. The roadmap is to let approved workflows reuse boundaries you define, with logs and controls that make expansion of autonomy deliberate instead of implicit.
Can Coco replace tools or people?+
It can already replace a meaningful amount of fragmented GTM busywork that would otherwise live across multiple tools, tabs, and humans. In some cases that means fewer tools; in others it means your existing tools finally become useful because Coco is doing the work inside them.
What happens if Coco gets something wrong?+
The system is designed to be inspectable, logged, and reversible where the underlying tool allows it. You can see what Coco planned, what you approved, what changed, what it spent, and what happened. High-risk actions stay gated by approval.
Can Coco run autonomously once I trust it?+
That is the direction, but the beta starts with approval-gated external actions. The roadmap is reusable guardrails for workflows you have reviewed, tuned, and explicitly bounded.
How is this different from a dashboard or a copilot?+
Dashboards tell you what is happening. Copilots wait for instructions. Coco is built to do the work — prepare the plan, execute the workflow, maintain the system, and keep things moving. It's closer to a co-worker than a reporting layer.
What is Phase 2?+
Phase 2 adds a native CRM and marketing automation suite to Coco. The idea is simple: if you already have a stack you love, Coco works with it. If you don't, Coco won't force you to buy one just to get started.
Why charge by credits instead of seats?+
Because seats price software like a passive tool. Coco is doing work. Credits make the cost of that work visible up front, let you decide what is worth running, and map pricing to output instead of headcount.
Will Coco spam my market?+
No. Coco isn't built for spray-and-pray automation. It's designed for higher-quality work, explicit approval, and controlled execution. Public beta workflows require approval before anything is sent.
What if I only connect a few tools?+
That's fine. Coco gets better with more context, but it can still be useful with a partial stack. Even with limited access, it can research, draft, organize, surface gaps, and help move work forward.
How long does it take to get value?+
Usually very quickly. The point is to hand Coco a real piece of work in week one — not spend a month configuring a system. Connect a tool, give it a concrete goal, review the output, and see if it earns a second job.
What is the private beta actually for?+
The beta is for teams that want more than AI novelty. It's for people who want real leverage — less GTM busywork, fewer dropped follow-ups, cleaner systems, and a path from supervised execution to trusted automation.
Put your GTM execution in motion.
Keep your hands on the wheel.
Apply for the private beta. Connect one tool. Give Coco one concrete goal this week. See whether it earns the next one.